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Vol 21, No 1 (2023): January PENGARUH KUALITAS PELAYANAN, KELENGKAPAN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KOPIMA AJA Abstract  PDF
Siti Fajrotul Nurjamilah, Ahmad Sahri Romadon, Sarani Eka Putri
 
Vol 21, No 1 (2023): January PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN INDOMIE DI SEMARANG Abstract  PDF
Rizky Agung Wicaksono, Ayu Nurafni Octavia, Moch Saiful Aprianto
 
Vol 21, No 1 (2023): January PENGARUH CITRA MEREK, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG Abstract  PDF
Selia Najmun Nayiroh, Scorina Dwiantari, Muhammad Rizaldi Alal Fala, M Fika Azam Naziha
 
Vol 21, No 2 (2023): April PENGARUH ONLINE CUSTOMER REVIEW, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA Abstract  PDF
Putri Adriani Faradita, Kesi Widjajanti
 
Vol 21, No 3 (2023): July PENGARUH WORD OF MOUTH DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW Abstract  PDF
Sudarmin Sudarmin
 
Vol 21, No 3 (2023): July PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI SHOPEE Abstract  PDF
Ahmad Sahri Romadon, Meirisa Andini Pramusinto, Salwa Nur Kamelia
 
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